Soap flakes

Article Abstract:

Soap operas are expected to change their target audience to cater for the fragmentation of the market which will occur as more television channels are created. Niche audiences such as homosexuals, teenagers, sports fanatics and ethnic families are being considered by program producers. The expected medium for the niche soap is cable or satellite, and program frequencies will vary from two to five nights per week.

Production Management, Soap operas, Television production companies

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The leisure principle: Lifestyle TV has finally come of age

Article Abstract:

Lifestyle television has become more popular and Granada TV has plans to introduce eight satellite stations dominated by lifestyle programmes. Channel 5 Broadcasting will devote its main schedule to lifestyle programmes. This follows a move in attitudes which previously viewed lifestyle TV as 'hobby TV'.

Product introduction, Television programs

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