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Mass communications

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Fate of the shop window

Article Abstract:

Broadcaster ITV's decreased advertising revenue is due to competition from the growing multichannel market and decreased budgets of advertisers, and could mean a cut in programming and production spending. The industry wide advertising sales slump prompted the Independent Television Commission to ease its sponsorship rules and give broadcasters 30 seconds more advertising airtime per hour in order to help lift sales income.

Author: Archer, Belinda
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
Government regulation (cont), Market information - general, Statistical Data Included, Laws, regulations and rules, Television broadcasting, Economic policy, United Kingdom. Independent Television Commission, Independent Television

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Which way forward for indies?

Article Abstract:

The various prospects of growth for television industry in United Kingdom by opting for mergers, acquisitions and investments are discussed. The growth strategies of indies are highlighted.

Author: Archer, Belinda
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Acquisitions & mergers, Financial management, Mergers, acquisitions and divestments, Company acquisition/merger, Company investment, Investments, Growth, Company growth

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Dear diary

Article Abstract:

A week in the life of United Kingdom's top television writers is presented.

Author: Archer, Belinda
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Management dynamics, Management, Company business management, Television writers

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Subjects list: United Kingdom, Television broadcasting industry
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