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Mass communications

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Flocking to the ratings event

Article Abstract:

The heavily-promoted "Secret Diary of a Call Girl" brought in 1.7 million viewers or 11% digital television market share, influencing ITV2's overall performance and helping deliver the channel's plans to show more drama shows. Sky One also invested in a high quality drama, "Hogfather", but the channel still only has a 1% overall share compared to ITV2's 2.2% share. A table showing the digital market shares of other channels is also provided.

Author: Reevell, Philip
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
Goods & services distribution, Channels of Distribution, TV Stations, Television programs, Distribution, Television stations, Digital television, Company distribution practices, Television dramas, Secret Diary of a Call Girl (Television program)

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Digital TV passes the tipping point

Article Abstract:

Due to the launch of digital channels, over 50% of the audience is now receiving and watching multi channel digital broadcasting. Various tabulations are presented showing channel and audience share.

Author: Reevell, Philip
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Services introduction, New Products/Services, TV Networks, Influence, Television networks, Company service introduction, Service introduction, Digital communications, Digital communication

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Subjects list: United Kingdom, Market share, Company market share
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