From focus groups to editing groups: a new method of reception analysis

Article Abstract:

Focus groups gathered to comment on and edit news tapes about the Gulf War and other incidents revealed a great deal about how individuals and groups approach news elements, as well as about the generic editing process. Editing offered a much deeper and more subtle view of responses to specific elements. Participants were generally enthusiastic and energetic, and showed considerable sophistication in their analysis of the elements they were given. Editing groups proved superior in nearly every way to focus groups.

Research, Press and politics, Editors, Focus groups

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Consuming science: public knowledge and the dispersed politics of reception among museum visitors

Article Abstract:

The ways in which visitors orient themselves and navigate through a museum exhibit on food proved to influence the politics of how they received the information and its presentation. A shopping or tourism model of the museum may be more appropriate than the prevailing church- or religion-oriented conception of how people approach both science and museums. The exhibit, 'Food for Thought: The Sainsbury Gallery' in London's Science Museum, may have influenced peoples' perception, as it was designed unconventionally.

Psychological aspects, Museums, Museum attendance

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Between public good and the freedom of the consumer: negotiating the space, orientation and position of 'us' in the reception of alcohol policy editorials

Article Abstract:

A reception study of two editorials on alcohol policy in Finland focuses on aspects of identity construction in the relationship between media and audience. Topics include the construction of subject positions as preferred readings for the mass media audience; reception as negotiation of the spatial, temporal and positional boundaries of 'us'; negotiation on the boundary lines between 'us' and 'them'; negotiation of the story lines for a better future; and negotiation on the positionings.

Finland, Social aspects, Political aspects, Drinking of alcoholic beverages, Drinking (Alcoholic beverages), Newspaper reading

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