ITV in turmoil over 60m pounds sterling rescue plan

Article Abstract:

There have been strong differences of opinion within the ITV network over plans to increase the programme budget by up to 60 million pounds sterling in order to become more competitive against the BBC and to prepare for future competition from satellite and Channel 5. Granada and Carlton, the two largest ITV broadcasters, support the plan, while smaller ITV broadcasters claim that they will be unable to increase the programming budget. Some people within ITV believe that efforts should be made to ensure that full value is obtained from the money which is already spent, rather than increasing spending.

Television Broadcasting, Planning, Television broadcasting industry, ITV PLC

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BBC to launch safe 'kids Facebook' site

Article Abstract:

The BBC is launching MyCBBC, a safe social networking website that aims to push the network's public service credentials on the Internet. MyCBBC is targeting kids younger than 13 years old, a market that is untapped by other online social networks Facebook, MySpace and Bebo. The various features of the website are also discussed.

Marketing procedures, Services information, Radio and Television Broadcasting, Radio & TV Broadcasting, Targets & Markets, United Kingdom, Services, British Broadcasting Corp., Company Web site/Web page, Web sites (World Wide Web), Web sites, Broadcasting industry, Children as consumers, Child consumers, Target marketing, E-commerce, Youth market

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