Late into the game

Article Abstract:

ITV's kid channel, targeting two-year to nine-year olds, CITV, is launched in March without any more delay. CITV channel controller, Estelle Hughes's, views on the channel content and future are detailed.

United Kingdom, Marketing procedures, Targets & Markets, ITV PLC, Target marketing

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Don't drop the baby

Article Abstract:

Details of a reality television program titled 'The Baby Borrowers' to be released on BBC3 are presented. The program is based on five teenage couples taking in charge of other people's children.

British Broadcasting Corp., Reality television programs, The Baby Borrowers (Television program)

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UK focus for Viacom's BET launch

Article Abstract:

The decision of Viacom Inc. to introduce new shows for African Americans in its Black Entertainment Television Inc. is presented.

Cable Television Systems, Cable Networks, Cable and other pay TV services, United States, Cable television broadcasting industry, Viacom Inc., VIA, Black Entertainment Television Inc.

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