Mind the market gap

Article Abstract:

The transfer of ownership of shows from broadcaster to producer has created two potential dangers: first the transfer of rights also means transfer of risks, and the rights may mean nothing in terms of cash value. Distributors are coming forward to fund programmes and the need for a healthy distribution economy highlights the simple fact that there is a relation between financial risk and financial return.

Marketing procedures, Forecasts and trends, Marketing, Television programs, Market trend/market analysis, Company marketing practices, Broadcasting rights

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Crime pays in the USA

Article Abstract:

The present broadcasting scene in the USA is a precurser to the future of Bristish TV in a few years hence. In the US, ratings drive the pressure on networks to deliver the numbers. USA has 276 million TV sets, and FoxEs Trading Spouses is certified a hit with just 9 million viewers.

United States, Television audience ratings

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