Licensing and merchandising; spinning off profits

Article Abstract:

Licensing is popular these days, but the broadcast market is becoming saturated as smaller players rush to join bigger companies like Disney and Warner Bros. It is difficult to convert a program into a successful licensing and merchandising property. Television is considered in the trade as one of the "media engines that drives the sale of merchandise." Although audiences are fragmented, television is still powerful, especially where properties targeted at children are concerned.

United States, Strategic alliances, Licensing agreements

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Glum times for Scots?

Article Abstract:

Scottish Media Group's decision to locate its production arm in London is being criticized as detrimental to Scotland's broadcasting infrastructure. The Scottish National Party has call for an abandonment of the plan.

Scotland, Parent-to-subsidiary activities, Management, Political activity, Political aspects, Scottish Media Group PLC, Russell, Michael

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Breaking with tradition

Article Abstract:

This article discusses different television programs with satirical drama in British television.

Humor and anecdotes, Criticism and interpretation, Television comedies, Comedy programs

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