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Mass communications

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On the counter attack

Article Abstract:

Julie Oldroyd, head of scheduling at Channel 4, feels that the blanket coverage of the World Cup offered a chance for Channel 4 to increase audience share for some of it's programs, as large number of female audience look for alternative to foot ball coverage.

Author: Oldroyd, Julie
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Public affairs, Beliefs, opinions and attitudes, Media coverage, World Cup (Soccer), Channel 4 Television Co., 2006 AD, Oldroyd, Julie

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Shaking up the US market

Article Abstract:

The market overview of television broadcasting industry in United States is presented. The market shares and strategies followed by various popular television channels are also presented.

Author: Holmwood, Leigh
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Market overview

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Keeping Five alive

Article Abstract:

The low performance of channel Five over the past year, the replacement of its broadcast director Dan Chamber by Lisa Opie, and the channel's future, are discussed.

Author: Bell, Emily
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Forecasts, trends, outlooks, United Kingdom, Appointments, resignations and dismissals, Company business forecast/projection, Company forecasts, Opie, Lisa, Channel Five Holdings Ltd., Chamber, Dan

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Subjects list: United States, Officials and employees, Television broadcasting industry, Market share, Company market share
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