Public aid mechanisms in feature film production: The EU MEDIA Plus Programme

Article Abstract:

MEDIA Plus Programme, the third generation of the EU's support programme for the European film industry was launched in 2002. It is concluded that the several lines of action taken by MEDIA Plus may have counterproductive outcomes, as they are not designed to overcome the structural fragmentation that holds back the industry.

Advertising agencies, Services information, MOTION PICTURES, Motion Picture and Video Industries, Agencies, Services, Motion picture industry, Movie industry, European Union, Media Plus Inc.

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'Now you see 'em, now you don't': Jewish visibility and the problem of citizenship in the British Telecom 'Beattie' campaign

Article Abstract:

This article examines the portrayal of British Jews in a British Telecom advertisement from the the 1980s and early 1990s. Topics addressed include the social dynamics of the British middle class, as well as the relationship between advertising, consumption, and citizenship.

United Kingdom, Jews, British, British Jews, British Telecommunications PLC, Portrayals, Consumption (Economics), Race relations, Middle classes, Middle class

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Transnational advertising and international relations: US press discourses on the Benetton 'We on Death Row' campaign

Article Abstract:

The reaction of American newspaper media to Benton's 'We on Death Row' advertising campaign highlighted the differences between American and European views on the death penalty. The reactions shown in 16 American newspaper articles are examined.

Italy, Public affairs, Multinational Corporations, Care and treatment, Methods, International aspects, International business enterprises, Clothing industry, Wounds and injuries, Public opinion, Wound care, Media coverage, Capital punishment, Benetton Group S.p.A., BNG, Textile and clothing industry software

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