Pushing for promotion

Article Abstract:

Independent television production companies in the Midlands region of England are co-operating to create an identity and promote the area to obtain a bigger share of the market. An initiative has been developed by the Pact producers' alliance to encourage joint action and help develop programme-making skills. The initiative allows smaller companies to develop pitching techniques, and encourages local talented people to stay in the region rather than move to competitors in London. Media agencies have offered valuable support to the initiative.

Marketing

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Putting it online

Article Abstract:

Non-linear offline editing is one aspect of the digital technology that is changing the face of television production. Traditional online, multiple VTR suites are being replaced by computer software packages that give instant, flexible, fast and controlled access to programmes for editing. UK production facility Aimimage is one company using nonlinear editing, with a software package supplied by US-based D-Vision.

Radio & TV communications equipment, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Video Tape Edit Equip, Equipment and supplies, Television programs, Video tape editing, Video editing, Videotape editing equipment

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Tiger's eye

Article Abstract:

Peter Bennett-Jones, chairman of independent production company, Tiger Aspect, takes the comedy programme business seriously. Tiger Aspect dominates television comedy market. Tiger Aspect's 'Mr Bean' series is being shown in 84 countries and has netted the company nearly 5 million pounds sterling.

Practice, Market share, Television comedies, Bennett-Jones, Peter, Tiger Aspect

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