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Mass communications

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The dragon roars

Article Abstract:

S4C, the first dedicated Welsh language television station, began broadcasting in Nov 1982. Since then, it has won a wide range of awards, and now broadcasts around 33 hours a week of Welsh language programming. It is mainly funded from public resources, and this means that it must be strongly committed to offering diversity and choice in broadcasting in Wales. It is mainly providing a service for Wales, but is also keen to offer an international outlook.

Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1997

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S4C's programme for success

Article Abstract:

Welsh language television broadcaster S4C is aware that it must offer a very diverse schedule, as it faces competition from the BBC and ITV for mainly bilingual audiences. It is keen to ensure that it is not too parochial, and mixes Welsh-interest programmes with programmes designed to attract wider audiences. It is strongly committed to innovation, and realizes the importance of establishing close relationships with independent programme producers.

Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1997

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A real education

Article Abstract:

Welsh-language television broadcaster S4C is linking with BBC Wales to use digital capacity on DTT to promote the Digital College. This venture, which brings together museums, businesses, employment services, colleges, universities and other bodies with an interest in education, will act as the centre of a National Learning Network. S4C and BBC Wales will provide learning space on digital platforms, ensuring access for people in all parts of Wales.

Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1997
Planning, Educational innovations, BBC Wales

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Subjects list: Management, Television broadcasting industry, Television broadcasting, Wales, S4C
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