The people's choice

Article Abstract:

There is a growing demand from international buyers for formats that makes all the right moves as shows with interactive capability prove their worth in winning both audiences and extra profits for broadcaster. Programmes with well-thought-out interactive prepositions are simply more saleable because buyers believe they have a better chance of grabbing viewers' attention and securing extra revenues.

Market information - general, Economic aspects, Supply and demand, Interactive computer systems, Interactive media, Interactive technology

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Power to the people

Article Abstract:

ITV has unveiled its new interactive TV show "Rock Rivals", a drama program in the style of "The X Factor" which lets viewers choose the ending by voting over the phone. BBC, Sky and C4 meanwhile agreed to show free content on online social network Bebo. The interactive TV efforts of these broadcasters, and Bebo's commissioned shows, are analyzed.

Services information, Services, Growth, Company growth, ITV PLC, E-commerce, Online social networks

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Time to go interactive?

Article Abstract:

The need for television broadcasting industry to attract young audience by offering interactive programs in light of growing popularity of video blogs is discussed.

United Kingdom, Marketing procedures, Market share, Targets & Markets, Demographic aspects, Television viewers, Company market share, Target marketing, Weblogs, Blogs

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