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Mass communications

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The television divisions

Article Abstract:

Research conducted by Rachel Addley and Tim Ewington shows that of the 27% of homes with digital television, viewers in their twenties and younger appreciate the wide range of programming available, and older adults like specialized programming such as comedies and history programs. Further demographic information on various programming is presented.

Author: Ewington, Tim, Addley, Rachel
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
Science & research, Radio & TV communications equipment, Services information, Motion picture & video production, Motion Picture and Video Production, Television Production, Statistical Data Included, Services, Column, Television production companies, Digital television

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The blight side of life

Article Abstract:

This report discusses how American television scripts focus on the rich, neglecting the working-class. Though there are 36 million people living below the poverty line in the U.S., constituting 12.5% of its population, there are hardly any shows on them, except an odd one like Rosanne.

Author: Teather, David
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
United States

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Goodbye mainstream, hello niche programming

Article Abstract:

With more choices, television audiences have become less willing to compromise, slowly making homogenous, mainstream television a thing of the past.

Author: Ewington, Tim
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
Marketing procedures, Media Planning/Goals, Beliefs, opinions and attitudes, Television viewers

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Subjects list: United Kingdom, Television broadcasting industry, Television broadcasting, Television programs, Demographic aspects
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