Thinking out of the box

Article Abstract:

Four leading professionals present their opinions on key developments, which would have a big impact on the future of media. They feel that one of the biggest challenges that television faces over the next few years would be the changing attitudes that brands have towards harnessing the medium's commercial potential.

Beliefs, opinions and attitudes, Media executives

---

What is C4 for? Behind the news: Channel 4's purpose

Article Abstract:

John Whittingdale believes that Channel 4's strength lies in their willingness to take risks and commission programs that other broadcasters avoid. David Brook thinks that Channel 4 should rediscover their purpose and that the channel is too driven by commercial requirements.

Executive changes & profiles, Officials and employees, Interview, Legislators, Channel 4 Television Co., Brook, David, Snow, Jon, Whittingdale, John

---

TV failing to put green preaching into practice

Article Abstract:

A total of 350 people took part in an exclusive Broadcast reader survey on the TV industry's involvement in environmental issues. Respondents say that the TV industry is merely paying lip service to environmental issues and is not practicing what it is preaching.

Environmental aspects

Similar abstracts:

• Abstracts: Bringing the past to life. RDF kids show to air on three BBC channels. Waddell on quest for love in N Ireland
• Abstracts: Tricks of the trade. Doing the deal. The funds are out there
• Abstracts: Pounding the streets. Catering for the masses
• Abstracts: Taking it to the regions. 2,000 BBC staff to be laid off in the next year. BBC Unveils major boost to regions
• Abstracts: Who will be the winners in 2012? The real TV superheroes. Girl power blitzes boys

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.