Why TV must adapt or die
Article Abstract:
The UK television broadcasting industry is facing a multiplatform revolution, and independent production companies are embracing new technologies in order to increase competency. Companies are employing various ways to address issues such as digital rights, cross-platform storytelling, podcasting and web-TV. Other multiplatform issues are discussed.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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Beyond the headlines
Article Abstract:
The challenges faced by the news providers in the current changing scenario of television broadcasting industry are analyzed. Evidences from television audience ratings show that the viewers demand more of rolling news with spontaneity and immediacy of "what", "where", and "when" coverage.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
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Jumping the shark?
Article Abstract:
A report is presented on returning series, changes to programmes, how many times a hit can come back, how to decide if a programme has lost its audience-appeal, and when to pull it out.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
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