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That festive feeling..

Article Abstract:

The effect of the festive Christmas season on the television industry and Television shows is discussed.

Author: Wright, Steven D.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Forecasts, trends, outlooks, Economic aspects, Christmas, Industry forecasts

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Starry, starry life

Article Abstract:

The obsession for drawing celebrities for television programs to attract audience is discussed.

Author: Wright, Steven D.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Marketing procedures, Contracts & orders received, Contracts & orders let, Marketing, Contracts, Television programs, Contract agreement, Performances, Celebrities, Company marketing practices, Endorsements

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Subjects list: United Kingdom, Television broadcasting industry
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