Experimenting with the entertainment-education strategy in film and video

Article Abstract:

The entertainment-education strategy of filmmaking involves the use of an entertainment format, educational message and social change goal. This strategy was used and experimented on by graduate students at Regent University to produce pro-social films and video recordings. Several films had already been produced by the students focusing on the topics of sexual abuse, abusive relationships, special needs children, AIDS and life-threatening illness. These films provide evidences on how pro-social media can increase awareness of important societal needs.

Analysis, Media coverage, Educational programs (Mass media), Social problems, Educational broadcasting

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Getting closer to folk TV production: nontraditional uses of video in the U.S. and other cultures

Article Abstract:

The increase in accessibility to television and the democratization of video production have spurred the emergence of small-format, nontraditional video programs. Furthermore, these trends have stimulated the use of video as a force for social change, artistic expression, education, news dissemination and community development. Video production equipment have opened up the potential for opposing paradigms to coexist, resulting in the development of new forms of folk television throughout the world.

Social aspects

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The impact of digital video technology on production: the case of 'American Gothic.'

Article Abstract:

The impact of digital video technology on production was analyzed in a case study that has assessed the technologies used in a television program 'American Gothic.' Findings reveal that information digitization affects several technologies. It also causes some convergence and overlapping of job assignments and influence creative decision-making. More importantly, it provides greater creative flexibility.

Innovations, Digital video, American Gothic (Television program)

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