A coalition of marketers is accelerating efforts to sponsor 'family friendly' prime-time television

Article Abstract:

Marketers' coalition, the Family Friendly Programming Forum seeks to further the development of TV shows that appeal to multigenerational audiences and that are appropriate for family viewing.

Product quality, Television programs, Ethical aspects, Family Friendly Programming Forum

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In Super Commercial Bowl XXXV, the not-coms are beating the dot-coms

Article Abstract:

Television ads during Super Bowl XXXV will include only 3 commercial for dot-com firms, as compared to 17 such commercials last year. Some say last year's ads were often confusing to viewers, so this year CBS made an effort to eliminate 'clutter' in favor of clear-cut campaigns by traditional brands.

Advertising Activity, Statistics, Super Bowl Game (Football), 2001 AD

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At a forum of big marketers, the economy's slowdown runs quietly through the agenda

Article Abstract:

Executives at the annual Television Advertising Forum discussed a possible decrease in television advertising due to the current economic downturn. In addition, marketers in the Family Friendly Programming Forum consortium discussed their collaboration with TV networks to develop family-friendly scripts for the 2002-2003 TV season.

Department Stores, Television, Soap, Cleaners, and Toilet Goods, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Polishes and sanitation goods, Polishes & Sanitation Goods, Polish and Other Sanitation Good Manufacturing, Conferences, meetings and seminars, Forecasts and trends, Advertising, United States economic conditions, Toiletries industry, Procter & Gamble Co., Consumer goods industry, Clorox Co., CLX, PG, Soap and cleaning agents industry, Cleaning agents industry, Sears, Roebuck and Co., S

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