Red Sky and Nuforia plan to merge ina union of hot, Internet-driven entities

Article Abstract:

Nuforia Inc., New York and Houston, merges with Red Sky Interactive, San Francisco. Combined billings of the 2 internet ad shops will total $30 mil. 7 offices employ 315.

Asset sales & divestitures, Acquisitions & mergers, Agency Formation/Mergers, Statistical Data Included, Mergers, acquisitions and divestments, Red Sky Interactive, Nuforia Inc.

---

After years of selling products, Clairol now hopes to sell its image

Article Abstract:

Clairol is set to launch a new ad campaign that emphasizes ethnic diversity and individual standards of beauty. The New York office of FCB Worldwide created the multi-million dollar campaign. The campaign also promotes the Clairol name over individual products, as research showed that the brand equity wasn't being fully utilized.

Toiletries, Toilet Preparation Manufacturing, Campaigns, Toilet preparations, Hair Preparations, Hair Colorings, Toiletries industry, Hair care preparations, Hair dyes, FCB Worldwide (New York, New York), Clairol Inc.

---

With a campaign promoting a new cola product, Pepsi declares that it's time to smile again

Article Abstract:

Pepsi-Cola Co. is set to introduce its new cola, Pepsi Twist, with a humorous, nationwide ad campaign, featuring an elaborate TV commercial. The commerical and the new product were planned long before the Sept. 11 attacks, and after substantial market research that found that Americans were ready to see advertising again, Pepsi decided to go forward with the product launch as planned.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, New Products/Services, Bottled and canned soft drinks, Advertising Activity, Usage, Soft drinks, Influence, Soft drink industry, Marketing research, Market research, Public opinion, New products, Product introduction, BBDO New York, Pepsi-Cola Co., World Trade Center and Pentagon Attacks, 2001

Similar abstracts:

• Abstracts: M&M/Mars concludes, after 46 years, that 'plain' does not do justice to the original M&M's candy. A new marketing effort tries to raise FT.com's U.S. profile
• Abstracts: Time Warner scales back its forecast; shares take a beating, as do those of AOL. IDT says Liberty Media will buy stake

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.