A new marketing effort tries to raise FT.com's U.S. profile

Article Abstract:

BBDO New York has launched a new ad campaign for FT.com, the Internet venture formed by the London, England-based Financial Times newspaper. The ad, starring Dan Ackroyd, is designed to raise the Internet venture's profile in the US. It uses humor to offset the 'stuffy' reputation of the financial newspaper.

United Kingdom, Marketing procedures, FT.com

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M&M/Mars concludes, after 46 years, that 'plain' does not do justice to the original M&M's candy

Article Abstract:

M&M/Mars division of Mars Inc. is launching a new advertising campaign. The candy maker, known for its M&M candies, has decided to change the name of its original 46-year-old candy from 'Plain' M&M's to Milk chocolate M&M's. Advertising agency BBDO New York, holder of the Mars Inc. account, has created a tongue-in-cheek $10 million campaign that will be introduced this week.

Chocolate and Confectionery Manufacturing from Cacao Beans, Confectionery Products, Candy & other confectionery products, Candy, Candy industry, M and M/Mars

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The Luxlook Web site shows off its links to 11 top designers

Article Abstract:

LuxLook.com's ad campaign for its Web site, designed by Wieden & Kennedy, stresses its ties to the world's top fashion designers and fashion houses. The campaign has a global budget of $25 million and includes an image-based print campaign, set to change every season, and online and newspaper ads.

Advertising campaigns, Wieden and Kennedy Inc., LuxLook.com

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