Research methods are being developed to help advertisers find out what you really think

Article Abstract:

Advertising research companies and departments are formulating new strategies to find out the true emotions of consumers. The new methods rely on physiological responses by consumers (much like a lie-detector test) and, with the availability of video, computers and innovative technologies, have become less expensive to employ. Two of the methods used are skin reaction and brain-wave tracking. Many in the industry are highly skeptical of these methods.

Advertising, not elsewhere classified, Other Services Related to Advertising, Advertising Research Services, Innovations, Advertising, Market research services, Marketing research firms, Advertising research

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According to survey, the Democratic and Republican parties have brand-name problems

Article Abstract:

According to the results of a two-year consumer survey by ad agency FCB Worldwide, both the Democratic and Republican parties are suffering from 'brand disloyalty.' The results of the survey showed that consumers have stronger ties to brands like Clorox and Oreo than they do to the two major US political parties. Consumers rated the parties low on the trust scale and characterized their political party relationship as 'ambivalent.'

Research Findings, Surveys, Brand choice, Republican Party (United States), Democratic Party (United States), FCB Worldwide (New York, New York)

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A group of independent agencies help one another compete against the multinational giants

Article Abstract:

What started out as the National Federation of Advertising Agencies in 1950 is now the International Communications Agency Network based in Rollinsville, Colorado. The network organization has 81 independent ad agency members in 50 countries. Small to medium-sized independent agencies that wouldn't otherwise be able to pitch against multinational ad giants, nor service a company with global needs, can, with the help of the network. For instance, a Los Angeles agency partnered with a Minneapolis agency, and together, they won an account promoting tourism for Turkey.

Global Marketing, Agency Self Promotion, Services, Membership, International Communications Agency Network

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