The new economy causes a shift in the way two Madison Avenue agencies serve clients

Article Abstract:

Mezzina/Brown and Messner Vetere Berger McNamee Schmetterer/Euro RSCG are evolving with the changing economy via massive reorganizations. Messner Vetere has formed Fuel North America for services outside the realm of the traditional ad agency. Mezzine Brown & Partners will focus on new-economy marketers.

Marketing/Advertising Methods, Planning, Brown, William G., Jr., Mezzina, John, Berger, Ron, Messner, Vetere, Berger, McNamee, Schmetterer/Euro RSCG, Mezzina Brown and Partners, Fuel North America

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Interpublic Group strives for a balance between traditional advertising and new services

Article Abstract:

Interpublic Group of Companies is reroganizing its Allied Communications Group division. New chairman and chief executive is Larry Weber. The reorganization aims to ensure that the bigger Interpublic agencies, which are strong in traditional advertising, become familiar with the offerings of the Allied Communications Group firms.

Officials and employees, Appointments, resignations and dismissals, Interpublic Group of Companies Inc., IPG, Dooner, John J., Jr., Weber, Larry, Linsky, Barry, Geier, Philip H., Allied Communications Group

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Two large agencies make adjustments in their specialty units to adapt to the needs of clients

Article Abstract:

Ogilvy & Mather Worldwide is merging account planning for its agencies, under Tony Wright. G.M. Mediaworks is merging its operations for interactive media and traditional media. Under the revamping, Rick Servaitis will assume the new post of president and chief operating officer.

Organizational history, Agencies, Ogilvy & Mather Worldwide Inc., GM Mediaworks

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