A legal eagle (his ad claims); with mascots and slogans, lawyers turn to advertising

Article Abstract:

Since the Supreme Court lifted the ban, in 1977, on advertising by law firms, firms have debated the ethics of how and whether to advertise. As competition increases, however, law firms have turned to slick ad campaigns in print, on radio and on television. This year, Brobeck, Phleger & Harrison stunned the profession when it became the first prestigious nationwide law firm to advertise on television, paying $3.5 million for the campaign. Marketing research expert Mark T. Greene is skeptical, however, noting that while large companies typically spend $100 million to $200 million to market a single product, law firms tend to spend roughly 2% of their gross revenues on advertising, an average of about $136,000. In contrast, accounting firms tend to spend from 7 percent to 10 percent of their gross revenue on marketing. Such modest investments on the part of law firms, he argues, cannot buy the level of brand recognition enjoyed by other professional services firms who are willing to spend more on their marketing and advertising campaigns.

Attorneys, Offices of Lawyers, Advertising, Legal Services, Advertising Activity, Marketing, Lawyers, Beliefs, opinions and attitudes, Ethical aspects, Brobeck, Phleger and Harrison L.L.P., Geyer, David, Greene, Mark T., Hale and Dorr L.L.P., Orrick, Herrington & Sutcliffe L.L.P., Womble Carlyle Sandridge & Rice P.L.L.C.

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In Washington, Taking the Express Lane to Diversity

Article Abstract:

The Washington office of Mintz Levin Cohn Ferris Glovsky & Popeo recently hired nine African-American and one Hispanic lawyer for senior positions in order to boost the ranks of minority partners.

Personnel administration, Affirmative Action, Economic aspects, Human resource management, Appointments, resignations and dismissals, Company personnel management, Cooke, Edmund D., Jr., Casellas, Gilbert F., McAllister, Singleton B.

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Church Groups Turn to Sonogram To Turn Women From Abortions

Article Abstract:

The pro life movement is purchasing sonogram equipment in order to show expectant mothers pictures of their fetuses in hopes that the pictures will convince them to not have abortions.

Public affairs, Methods, Political activity, Ultrasound imaging, Political aspects, Pro-life movement

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