Hard to believe, but the direct marketer Draft Worldwide will acquire the iconoclastic AG

Article Abstract:

In a move that may surprise the industry, the mega-marketer Draft Worldwide announced that it is acquiring a majority share in AG Worldwide, iconoclast Peter Arnell's brand strategy and ad agency. While Draft is known for hard-hitting sales pitches, AG is known for creating brand images seen to be glamorous and cutting-edge.

Process, Physical Distribution, and Logistics Consulting Services, Management consulting services, Marketing Consulting Services, Influence, Marketing industry, Business consultants, Management consultants, Arnell, Peter, DraftDirect Worldwide Inc., AG Worldwide, Surge Interactive

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Three big advertising agencies kick off a worldwide partnership

Article Abstract:

World's newest huge ad agency, the result of the merger of Leo Group, MacManus Group and Dentsu Inc., temporarily called BDM, announced its official name: the B Com3 Group. Roy Bostock, chief at MacManus, becomes chairman of the firm, which will have its headquarters at Leo's headquarters in Chicago.

Japan, Officials and employees, Appointments, resignations and dismissals, Bostock, Roy, Brown, Craig, Haupt, Roger, Fizdale, Richard B., Kimball, Christian, Leo Group, MacManus Group, Dentsu Inc., B Com3 Group

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A long courtship ends as Deutsch, the last of the big independents, says yes to Interpublic

Article Abstract:

Deutsch Inc., the last large independent advertising agency, is finally being bought out by the Interpublic Group of Cos.

Asset sales & divestitures, Company Planning/Goals, Interpublic Group of Companies Inc., IPG, Deutsch Inc.

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