A tobacco company comes up with a funny little jingle, but antismoking forces are not amused

Article Abstract:

Brown & Williamson Tobacco is not taking itself too seriously with its antismoking jingle at (800) 578-7453. A deliberately awful and goofy song is supposed to turn teenagers off to smoking but some antismoking groups think that the juvenile jingle will appeal to - juveniles.

Campaigns, Tobacco, Tobacco Farming, Brown and Williamson Tobacco Corp.

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Selling Caution Or Hedonism In a World Of No Smoking

Article Abstract:

R.J. Reynolds Holdings and its newly acquired Brown & Williamson Tobacco Corp. are taking different approaches to the marketing of cigarettes. One brand is being promoted as glamorous, another as less toxic.

Acquisitions & mergers, TOBACCO PRODUCTS, Analysis, Mergers, acquisitions and divestments, Company acquisition/merger, Advertising campaigns, R.J. Reynolds Industries Inc., Reynolds American Inc.

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The 10-Second Spot TV Ad Is Not a Time to Be Subtle

Article Abstract:

Advertisers who purchase space on the in-store television network at Wal-Mart face the challenge of creating effective 10-second spots.

Product development, Contracts & orders received, Radio, TV, publisher representatives, TV Advertising, Media Representatives, All Other Specialty Food Stores, Variety stores, Discount Stores, Contracts & orders let, Methods, Wal-Mart Stores Inc., Contracts, Television advertising, Contract agreement

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