ABC to dot-coms: pay up before play

Article Abstract:

ABC has implemented a new, 'no pay, no play' policy for its Internet-based advertisers with regard to the Super Bowl XXXIV telecast that reverses a long-standing company practice of allowing them to pay only after the advertisements are run during the Super Bowl game. An ABC official noted that the new policy has affected a considerable number of these so-called 'dot-com' advertisers. New dot-com firms are required to pay up front while those with good track records with ABC will not have to pay in advance. ABC will treat all dot-com advertisers on a case-by-case basis.

United States, Television Broadcasting, Financial management, TV Networks, Television networks, American Broadcasting Companies Inc. ABC Broadcast Group

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McDonald's ties arches to Olympic Rings

Article Abstract:

McDonald's Corp will launch its biggest Olympic marketing campaign designed to leverage its sponsorship of the Sydney 2000 Olympic Games with the company's customers worldwide in late Aug 2000. The world's top fast- food chain declined to disclosed the amount it is spending to support the campaign. Highlights of the Olympic marketing campaign in 94 of the 119 countries where McDonald's operates include global advertising, Olympic promotions, Web chats, feeding Olympic athletes and fun facts.

Australia, Advertising, Limited-Service Restaurants, Fast Food Hamburger Restaurants, Fast food restaurants, McDonald's Corp.

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Top brewer also reigns as king of marketing

Article Abstract:

August A Busch IV is the group vice-president of marketing and wholesale operations at Anheuser-Busch Companies Inc (A-B). Busch together with Bob Lachky, A-B's vice-president of brand management, are responsible for the company's ad campaign for Super Bowl XXXV slated on Jan 2001. He is also responsible for increasing A-B's market share to 47.5% in 1999 largely through the 'Whassup?!' ad campaign. A-B has also posted double-digit earnings per share increases for seven quarters.

Breweries, Executive changes & profiles, Beer & Ale, Missouri, Anheuser-Busch Companies Inc.

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