Ads link Cisco name, Net

Article Abstract:

Cisco Systems Inc launched an unusual corporate image advertising campaign in 1999 that has attracted widespread public attention. The ads promote the virtues of the Internet, including how it will change the world for the better. They conclude with a reminder that 'virtually all Internet traffic travels along the systems of Cisco.' A USA Today Ad Track poll found that consumers might not have liked the ads, but they considered the spots effective. This is because the commercials have successfully gotten people to connect the Cisco name with the Internet.

Computer Auxiliary Equip, Computer and Peripheral Equipment Manufacturing, Computer peripherals, Cisco Systems Inc.

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Hewlett-Packard takes on IBM for e-customers

Article Abstract:

Hewlett-Packard Co's latest e-business branding campaign poses an offensive at International Business Machines Corp's (IBM) campaign. The campaign, which carries the 'The next E. E-services' tagline, asserts that future businesses would not need huge investments to build their own systems, but instead, will outsource their needs to such firms as H-P and pay on a per-use basis. The ad campaign are intended to reposition the company to customers and investors as well as to bring its vision of the future and to generally promote its image.

Electronic Computer Manufacturing, Computers & Auxiliary Equip, Hewlett-Packard Co.

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Miller's new CEO puts 'uninspired' ads on hit list

Article Abstract:

Miller Brewing Co's new CEO John Bowlin discontinued the company's recent advertising campaign because it did not attract its target market and it annoyed some wholesalers. Bowlin, who replaced CEO Jack MacDonough, announced that two of the company's seven new commercials are ready for use in time for the crucial summer selling season. On Apr 7, 1999, the top management of Miller Brewing was purged by Philip Morris.

Breweries, Beer & Ale, Miller Brewing Co.

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