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Allstream finds out what's in a name

Article Abstract:

Allstream Incorporation, based in Toronto and formerly known as AT&T Canada, was first linked to AT&T Corporation, New York. Allstream Incorporation is working hard to make itself known to the public by advertising it's qualities and services and has spent almost $20 million in financial restructuring and the entire rebranding of the company.

Author: Ebner, Dave
Publisher: Bell Globemedia Interactive
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2003
Communications, Broadcasting and Telecommunications, Telephone Communication, Organizational nomenclature, Telecommunications services industry, Telecommunications industry, Communications industry, Names, Allstream Inc.

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Microcell aims to defy critics

Article Abstract:

Montreal, Que.-based Microcell Telecommunications Inc., which is led by president and chief executive officer Andre Tremblay, is expanding its mobile telephone operations in Canada. Microcell announced it will launch a $55 million ad campaign in 2003.

Author: Ebner, Dave
Publisher: Bell Globemedia Interactive
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2003
Microcell Communications Inc.

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Cellphone companies get playoff fever

Article Abstract:

Text messaging has lost favor among telecommunications companies according to industry analysts, such as Yankee Group. But mobile telephone services companies are promoting text messaging in relation to the hockey playoff season.

Author: Ebner, Dave
Publisher: Bell Globemedia Interactive
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2003
Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Reports, Marketing research firms, Text messaging, Yankee Group Research Inc.

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Subjects list: Canada, Marketing, Company marketing practices, Cellular telephones, Wireless telephones, Wireless telephone, Wireless voice/data device
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