Spin like dervishes, then stop to think

Article Abstract:

The public relations industry is bracing for a shake out in the online sector, after a period of rising revenues from contracts from the new businesses. Agencies will be more selective in picking clients, and requiring payment up front.

Sales & consumption, New Media, Account Activity, Statistical Data Included

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Clients clip their budgets, the dot-coms atomize and Madison Avenue retrenches

Article Abstract:

The slowdown in the US economy, the demise of many of the dot-com companies and the advertising budget cuts by many clients have caused ad agencies to trim their staffs. The large, publicly-traded ad agency holding companies are cutting personnel as a cost-cutting measure that will not affect profit margins.

Financial management, Advertising agencies, Personnel administration, Agency Personnel, Agency Financial Data, Human resource management, Finance, Influence, United States economic conditions, Consumer goods industry

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An undisclosed paid endorsement ignites a debate in the public relations industry

Article Abstract:

Ketchum, a public relations company owned by columnist Armstrong Williams, was paid $240,000 by the government to promote the No Child Left Behind Act. Other public relations professionals question the ethical standards of Ketchum and Mr. Armstrong.

Contracts & orders received, Administration of Education Programs, Education Programs, Contracts & orders let, Ethics, Behavior, Education and state, Education policy, Ethical aspects, Contract agreement, Media coverage, Company public relations, Journalists, Government publicity, Williams, Armstrong, Ketchum Public Relations Worldwide Inc.

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