Becoming Washington's policy wonk on technology

Article Abstract:

Apple Computer Inc Chmn and CEO John Sculley is emerging as the Clinton administration's policy wonk on technology but he says that his passion remains the convergence of four industries. Computing, communications, publishing and entertainment are coming together, and Apple intends to be positioned for this. With the advent of the Powerbook series of notebook computers, Apple has refocused itself on mobility and communications, the key to this developing information industry, and away from simple computing. Apple is also expanding into the systems market, using its strengths in education and publishing, and its expertise in image handling and system integration to establish itself. Sculley intends to achieve these changes by concentrating on technology and technology-centered decisions.

Prepackaged software, Interview, Beliefs, opinions and attitudes, Strategic planning (Business), Sculley, John, Strategic planning

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Executives of Apple and I.B.M. discuss a new tie

Article Abstract:

John Sculley, chairman of Apple Computer Inc, and James A. Cannavino, president of IBM's personal systems group, comment publicly on the alliance between the two companies while attending Agenda '92, an industry conference held in Laguna Niguel, CA. They discuss the new relationship between their companies only in generalities, but some industry observers see evidence in their remarks that the microcomputer industry faces a time of profound changes if it is to renew itself. Mark Stahlman, an analyst with Alex, Brown & Sons, says that Sculley and Cannavino have 'tacitly admitted' that without a 'technological revolution,' a revitalized industry is not possible.

Microcomputers, International Business Machines Corp., IBM, Contracts, Product development, Technology transfer, Microcomputer, Conferences and Meetings

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