An annual survey of agency-client relations shows that tensions have eased in many areas

Article Abstract:

The 2000 Salz Survey of Advertiser-Agency Relations has shown an easing of the two-year strain in relations between ad agencies and their advertiser clients. Advertisers reported more tension, an increase in providing strategic direction and a more focused concentration on money in their dealings with interactive ad shops.

Research Findings, Customer relations

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As the economy falters, the tensions between advertisers and agencies rises, a new survey says

Article Abstract:

The slowdown in the advertising economy has negatively impacted the working relationships between advertisers and ad agencies, according to an annual survey by Nancy L. Salz Consulting. The relationships have been hampered by lower-quality ad campaigns, more of a focus on money and reduced teamwork. The survey was conducted by Princeton, NJ-based Thurm Marketing and Consulting.

Advertising Activity, Account Activity, Evaluation, Work groups, Teamwork (Workplace), Nancy L. Salz Consulting

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Agencies step up efforts to determine consumer attitudes after the Sept. 11 terrorist attacks

Article Abstract:

Through Web sites, surveys, polls and "white papers," advertising agencies are helping clients with advice on how to market to a new U.S.A. after the World Trade Center attacks. Advertisers are learning that many in the U.S. and other countries were repelled by the 'branding' of the terrorist attack by television, ("America Under Attack") with garish graphics, constant replays and dramatic music. Some surveys found that consumers are wanting to see advertising again, albeit in a simpler context. Consumers are also thought to be ready to shop again, though maybe more critically.

Consumer Attitudes, Advertising, Marketing research, Market research, Consumer behavior, Public opinion, Mass media, Consumers, Terrorism, World Trade Center and Pentagon Attacks, 2001

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