Banner in the works

Article Abstract:

Issues are presented concerning the use of online advertising by business enterprises. The cost of online advertising runs at 4.5 Australian dollars per customer compared with 40-100 Australian dollars per customer for television advertising.

Methods, Prices and rates, Online services, Internet services, Advertising, Marketing

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The wheel world

Article Abstract:

Car manufacturers and dealers are beginning to make use of new technology and incorporate electronic-commerce into their business in 2001. Ford has begun to use the Internet and other technology to increase its information chain.

Usage, Innovations, Automobile industry, Ford Motor Co., Electronic commerce, E-commerce

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Service with a smile

Article Abstract:

Issues are presented concerning the rapid growth in the number of application service providers who are able to supply smaller business enterprises with increases in computing capability for little financial outlay.

Economic aspects, Services, Network computers, Small business, Science and technology policy

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