The man who brought down Barings is now in a campaign for a Swedish stock trading company

Article Abstract:

The ad agency TBWA Stockholm has created a campaign for Swedish online stock trading firm Matteus.com that features Nicholas W. Leeson, the rogue trader who caused the collapse of Barings P.L.C. by running up losses of $1.4 billion in rogue trading. The point of using Mr. Leeson is to convey the risky aspect of trading online and to promote Matteus as the most sound option. Mr. Leeson still owes about $159 million, so all appearance fees are split in two, with half going to Barings and half to Mr. Leeson.

Sweden, Marketing, Leeson, Nicholas W., Matteus.com, TBWA Stockholm

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Barclays Bank has kicked off a really big brand campaign, but there's just one small problem

Article Abstract:

Barclays P.L.C. has just launched a new campaign promoting itself as a big bank, whereas it has just closed 172 branches in a major cost-cutting campaign. The campaign was designed by Leagas Delaney in London and features Sir Anthony Hopkins musing about big things, in an effort to leverage the brand and differentiate Barclays in the mind of consumers.

United Kingdom, Commercial Banks, Commercial Banking, Banking industry, Criticism and interpretation, Barclays PLC, Leagas Delaney Group Ltd.

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Online brokers shift focus from low-commission trading to a range of services

Article Abstract:

As online brokerages expand the services they offer, their new ads feature celebrities, effects, and new slogans. TD Waterhouse has redesigned its Web site, and is running ads that feature well-known movie stars. The expensive adds were created by Post & Partners. E*Trade and Ameritrade are said to be spending $270 for each new customer account this year.

United States, Securities Dealers, Investment Banking and Securities Dealing, Advertising Activity, TD Waterhouse Group Inc., TWE, Electronic trading (Securities), Online securities trading, Ameritrade Holding Corp., Post and Partners

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