Nynex ties commercial to Gulf War

Article Abstract:

The Nynex Corp decides that it will use the Persian Gulf war between Iraq and the American-led coalition forces in its advertising. The telephone company says that its not a question of whether or not to use the war in advertising, it is a question of how to use it. Nynex's ad emphasizes that communication is important in times of stress. The company's ad is a 15-second spot that includes black-and-white images of war spliced with images from the home front. The ad ends with a color picture of the earth and states: 'never is information more crucial to democracy than at times like these.'

Social aspects, Telephone companies, Advertising, Ethics, Social conditions, Persian Gulf War, 1991, Telephone Company, Social Issue, Advertising (Industry), NYNEX Corp., NYN

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Technology issues falter; Dow off 16.84

Article Abstract:

IBM's recent drop in share price has led some stock market observers to believe that a market slide is imminent. For the fourth day in a row, technology stocks fell, leading to a drop in the Pacific Stock Exchange's high technology index by 2.3 percent. The index, which contains such companies as IBM, Microsoft, DEC, Chips and Technologies, and Motorola, fell 2.3 percent the day before as well. Analysts maintain that the loss of market momentum is causing investors to sell their shares before any further drop occurs, in an attempt to cash in on the profits already accrued.

Electronic computers, Computer industry, Reports, Stock-exchange, Stock exchanges, Securities, Statistics (Data), Stock markets, Telecommunications, Trends, Stock Market, Stock, Statistics

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