Prophets and losses

Article Abstract:

A number of free seminars and websites with reassuring brand names like the National Investment Institute are trading in selling secrets how to make quick wealth. The wealth-creation seminars are either something that is very expensive or promised to be free for the first seminar but contains no real secrets.

Forecasts, trends, outlooks, Forecasts and trends, Cover Story, Investments, Market trend/market analysis, Powers and duties, Australia. Securities and Investments Commission

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Direct hits

Article Abstract:

Issues discussed concern technology's impact on marketing techniques, focusing on the rise in direct marketing through telemarketing and the Internet. Interactive marketing between agent and consumer to form a loyal customer relationship is addressed.

Statistical Data Included, Methods, Management, Statistics, Direct marketing, Customer loyalty, Internet/Web advertising, Internet advertising, Telemarketing

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