Selling mutual funds with beauty, not numbers

Article Abstract:

BNP Paribas of France and Schroders Asset Management of Britain have developed new print advertising campaigns to sell mutual funds. The campaigns, developed by Euro RSCG Worldwide and Team Spirit, respectively, feature beautiful women instead of financial statistics. Italian model Carla Bruni is featured in the BNP Paribas ad and four women, representing Schroders' 'Style Collection' of mutual funds, decorate its ad.

Commercial Banks, Commercial Banking, France, Investment Offices, Mutual Fund Mgmt Companies, Portfolio Management, Banking industry, Mutual funds, Mutual fund industry, BNP Paribas S.A., Schroders Asset Management, EURO RSCG Worldwide, Team Spirit

---

Campaigns for several products are shifting their focus from 'women only' to include 'real men.'(Advertising)

Article Abstract:

Many companies, including German skin-care-products company Nivea and US yogurt-maker Dannon Company Inc., are trying to broaden their markets by including men in their new ad campaigns. Their products, formerly identified with female consumers, are now being targeted to male consumers. Another company, Hard Candy of Beverly Hills, CA, which makes nail polish and makeup, has had less success appealing to men.

Germany, Dairy Products, Dairy Product Manufacturing, Toilet Preparation Manufacturing, Toilet preparations, Toiletries & Cosmetics NEC, Targets & Markets, Innovations, Marketing, Toiletries, Cosmetics industry, Dairy industry, Dairy products industry, Young & Rubicam Inc., Men consumers, Foote, Cone and Belding, Dannon Company Inc., Nivea (Germany)

---

Virgin Atlantic jumps on a supposed gaffe by British Airways, tweaking its rival one more time

Article Abstract:

When British Airways chief Rod Eddington spoke of Hollywood celebrities as "gutless cowards" for being afraid to fly after Sept. 11, Virgin Atlantic chief Sir Richard Branson saw a chance to punch his rival; new Virgin ads in Variety and the Hollywood Reporter touting Eddington's words with Virgin's phone number. CMG Communications created the campaign, claiming that it isn't about British Airways but the airline says Eddington's remarks were out of contest and is dismayed at attack ads at this time in history. Virgin is merely following a history of needling its bigger rival through advertising and marketing pranks.

Marketing procedures, Campaigns, Intnl Air Passenger Svc, Scheduled Passenger Air Transportation, Air courier services, Management, Officials and employees, Airlines, Influence, British Airways PLC, International airlines, Virgin Atlantic Airways Ltd., Branson, Richard, Speeches, lectures and essays, Eddington, Rod, World Trade Center and Pentagon Attacks, 2001, CMG Communications

Similar abstracts:

• Abstracts: Jose Cuervo plans a global campaign to elevate its image from a mere 'party catalyst.'(Advertising) A company's ad is rejected for coasting on the momentum of the Olympic Games
• Abstracts: A new campaign tries to persuade gun owners to lock up their weapons to save children's lives. BP Amoco wants to sell much more than gas at its new stations
• Abstracts: Online course lets the isolated bring their medical skills up to date. Game draws a range of protests

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.