A company's ad is rejected for coasting on the momentum of the Olympic Games

Article Abstract:

The United States Olympic Committee has forced the ouster of a USA Today ad financed by Pacific Health Laboratories Inc. because Pacific Health is not an official sponsor of the 2000 Olympic Games in Sydney, Australia. Pacific Health tried to run an ad for its sports drink in the newspaper's 'Olympic Glory' section in the Aug. 3, 2000 edition of the paper. The Committee has benn cracking down on company's trying to benefit from the Olympics without official sponsorship.

Food Manufacturing, FOOD AND KINDRED PRODUCTS, Health Foods, Campaign Themes, Laws, regulations and rules, Natural foods industry, Health foods industry, Ethical aspects, Newspaper advertising, United States Olympic Committee, Pacific Health Laboratories Inc., PHIL

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Jose Cuervo plans a global campaign to elevate its image from a mere 'party catalyst.'(Advertising)

Article Abstract:

Mexican tequila-maker Jose Cuervo has chosen AG Worldwide to design a new $10 million dollar 'Vive Cuervo' ad campaign. The campaign will be launched in the US and Mexico and then internationally, and will feature young, stylish models in an effort to reposition the tequila as a mode of 'self-expression' rather than just a 'party catalyst.'

Beverages, Beverage Manufacturing, Campaign Launched, Mexico, Alcoholic Beverages, Alcoholic beverage industry, Jose Cuervo S.A.

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A company drops a young campaign to more sharply address shifts in the market

Article Abstract:

Sybase Inc. has scrapped a Spring 2001 ad campaign designed by GMO/Hill Holliday which highlighted the incompatibility of many software programs. Since the ad first began running, Sybase has watched the US economy take a downward turn, has seen more aggressive marketing campaigns by its competitors and has acquired New Era of Networks, a company that extends Sybase's software integration capabilities. GMO has designed a new $15 million ad campaign that examines the hype and myths of e-business.

Prepackaged software, Software Publishers, Advertising agencies, Campaigns, Advertising Activity, Database Mgmt Software Pkgs (Micro), Computer software industry, Software industry, Contracts, DBMS software, Sybase Inc., SYBS, GMO/Hill Holliday

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