WPP Group plans to form a fourth global agency network to handle clients with smaller budgets

Article Abstract:

The world's largest advertising agency, WPP Group PLC, has announced plans to form a fourth agency network specifically targeted to handle smaller-budget ad camapigns for customers worldwide. The idea behind the plan is to retain and increase market share by offering a raft of services to even small advertisers as the industry becomes increasingly global and competitive. WPP owns three other 'global agency networks': Ogilvy and Mather Worldwide, Young and Rubicam Inc. and J. Walter Thompson.

Organizational history, Agency Formation/Mergers, Management, WPP Group PLC

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The new president of BBDO North America reflects on life and business in the colonies

Article Abstract:

Andrew Robertson, BBDO North America's president and CEO since April is excited to be in the U.S. with the most advanced communications and ad market in the world. He comes from Abbott Mead Vickers BBDO, England's largest ad agency with a market 4 times smaller than the U.S. Robertson stresses the importance of catching and holding a consumers' attention in a lightning-speed world and he hopes to integrate BBDO's offices into harmonious siblings. He also plans to extend advertising beyond the conventional and, as always, the new 40-year-old chief wants to the zenith of creativity in his 18 BBDO offices.

United States, Executive changes & profiles, Agency Personnel, Agency Planning/Goals, Evaluation, Officials and employees, Advertising executives, BBDO Worldwide Inc., Robertson, Andrew

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