ABC goes in search of a younger audience for its soap operas

Article Abstract:

In an effort to attract younger viewers, ABC TV network is set to launch an television ad campaign to convince teens and college students that soap operas are easy to understand, worth watching slavishly, and a fun escape for the summer. The campaign has a budget of $7 million, was researched for one year, and was produced by M/K Advertising Partners in New York.

Analysis, Usage, Advertising, Soap operas, Target marketing, Teenage consumers, ABC Inc. (Burbank, California), M/K Advertising Partners

---

Next fall could be one of the weakest seasons for commercials at the big networks in 10 years

Article Abstract:

As the ad industry and TV networks prepare to meet to negotiate the purchase of commercial time on TV for next fall season, the softening ad market and the possibility of a strike by Hollywood actors' and writers' unions are adding tension to the market.

Advertising Activity, Forecasts and trends, Marketing industry

---

NBC adopts a package strategy intended to sell advertisers a spot on each of its divisions

Article Abstract:

NBC Connect is the TV broadcaster's plan to sell commercial times and ad space in packages in a nervous attempt to confront potentially poor ad revenue growth for the 2001-2002 season. Paramount Pictures has signed on with NBC Connect, happy to enjoy a concentration of ads during the NBA basketball playoffs. Nestle Carnation, Target and others have also bought the package.

Marketing procedures, Campaigns, Contracts, National Broadcasting Company Inc.

Similar abstracts:

• Abstracts: Many analysts think the old-style expensive portal deals deserve more scrutiny from e-tailers. Prospective dot-com employees, growing in number, are more selective in employment
• Abstracts: ThermaSilk commercials enter the big-budget realm of fairy tales, dragons and special effects
• Abstracts: The always restless Burger King again has the urge to take a new approach in its marketing. Major developments affect the national accounts of J.C. Penney, H & R Block and Lucent
• Abstracts: Is it word processing, or desktop publishing?; as the programs borrow from each other, the lines blur and the options grow
• Abstracts: Life in the slow lane; rural residents are frustrated by sluggish Web access and a scarcity of local information online

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.