ThermaSilk commercials enter the big-budget realm of fairy tales, dragons and special effects

Article Abstract:

Unilever Group is planning a multimillion dollar advertising campaign for its ThermaSilk shampoo line. ThermaSilk, which had sales worth $120 million in its introduction year, is being marketed in big-budget ads created by J. Walter Thompson USA and featuring magical and fantastical settings.

United Kingdom, Soap, Cleaners, and Toilet Goods, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Consumer goods industry, Soap and cleaning agents industry, Cleaning agents industry, Unilever Group, JWT Worldwide

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The A.C.L.U. is taking a provocative Madison Avenue route to raise support for its causes

Article Abstract:

In 1999 the American Civil Liberties Union signed an advertising contract with New York City agency DeVito/Verdi. It is the ACLU's first ad contract with a consumer agency. The new ad campaign is designed to educate the public which still misunderstands the organization's core values and mission. The print ad features photographs of Martin Luther King Jr. and Charles Manson and takes on the much-publicized issue of racial profiling.

American Civil Liberties Union, DeVito Verdi

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