When imitiation is a sincere form of wanting to make an impact - and not plagiarism

Article Abstract:

The ad for Michelob Light beer by Leap Partnership shows grocery baggers mishandling all merchandise but the beer, which they treat reverentially. A TV ad by DDB Worldwide Communications Group for Colombia's National Federation of Coffee Growers depicts similarly hurried store employees slowing down to bubble wrap a can of (mountain grown[TM]) coffee. Ad agencies attribute the similar themes of the 2 ads to creative coincidence rather than one 'copy-catting' the other. Agencies and clients are also pleased with the audience reaction the ads have generated.

Breweries, Use of services, Fruits and tree nuts, not elsewhere classified, Coffee Beans, All Other Miscellaneous Crop Farming, Light Beer, Social aspects, Statistical Data Included, Evaluation, Coffee industry, Plagiarism, Coffee (Plant), DDB Worldwide Communications Group Inc., National Federation of Coffee Growers, Leap Partnership Inc.

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Halfway through 2001, there are few signs that the media economy has hit bottom

Article Abstract:

The Publishers Information Bureau has reported that Magazine ad revenue fell in May, down from last month as well as this time last year.Universal McCann's industry forecaster, Robert J. Coen is pessimistic about his estimate that ad spending would go up 5.8% this year. The retail industry has led the way with smaller ad budgets for newspapers and magazines in 2001, with the latter down 9.4% from May 2000, a strong year for spending. Agencies are watching to see if consumers are in the mood to spend the second half of this year before they commit to ad dollars.

Sales, profits & dividends, Advertising and Related Services, Magazine Advertising, Media Business, Advertising Budgets & Controls, Finance, Mass media, Advertising expenditures, Cost control

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Emphasizing Taste, and Not Just in Beer, at Super Bowl

Article Abstract:

Anheuser-Busch is just one of the companies that is planning to not air ads that might be construed as too racy during this year's Superbowl.

Product standards, safety, & recalls, Standards, Economic aspects, Super Bowl Game (Football), Decency standards

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