Michael Jordan movie is sports marketing in new and thinner air

Article Abstract:

The IMAX film 'Michael Jordan to the Max' was produced by Don and Steve Kempf, and James D. Stern for $7.2 mil. Both Michael Jordan and the NBA have backed the film and are helping to promote it. The producers expect to spend $10 mil on advertising. The project is another example of Mr. Jordan's influence in the sport, and his cognizance of himself as a brand.

Motion picture & video production, Motion Picture Production, Motion Picture and Video Production, Sports Teams and Clubs, Sports clubs, managers, & promoters, Media Personnel, Professional Basketball, Statistical Data Included, Motion picture industry, Movie industry, Movie production, Basketball players, Sports franchises, Jordan, Michael, National Basketball Association, Beyond DDB

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A new look for an old standby: Con Edison revamps its corporate image

Article Abstract:

AG Worldwide has developed a new advertising campaign and new corporate identity for Consolidated Edison Company of New York Inc., which has not seen a change in its brand identity since 1968. Since deregulation, utilities want to educate and attract consumers, and feel the best way to do this is with an extensive re-branding campaign and logo redesign.

Campaigns, Electric, Gas & Water Utilities, Utilities, ELECTRIC, GAS, AND SANITARY SERVICES, Energy industries, Energy industry, Public utilities, AG Worldwide, Consolidated Edison Company of New York Inc., ED PRA

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If Philip Morris becomes Altria, its corporate image may lose some of the odor of stale smoke

Article Abstract:

Everyone in the advertising industry is weighing in on Philip Morris Cos.' decision to change its name to the Altria Group. Landor Associates came up with the lofty new name and Altria is hoping to disassociate itself with the tobacco stain and concentrate on its food related business. Many felt the move was good if late in coming as the public looks unfavorably on tobacco products, even when Philip Morris introduced a socially conscious corporate-image campaign in 1999 ($200 million). Still, some think the name funny, or unsexy, vague or convoluted.

Crop Production, FOOD AND KINDRED PRODUCTS, Tobacco farms, Tobacco, Tobacco Farming, Food, Food industry, Names, Tobacco industry, Public relations, Leo Burnett Company Inc., MO, Business names, Landor Associates, Altria Group Inc., Altria Group, Philip Morris Companies Inc.

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