McDonald's pushes to get its money's worth on Olympic tie-ins

Article Abstract:

Using its sponsorship of the Summer Olympic Games to its fullest advantage, McDonald's Corp. has already begun it promotions all over the world.

Statistics, 2000 AD, Sports sponsorship, MCD, Olympics

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Lights, action, fries. Negotiating a movie scene to flesh out an advertising campaign

Article Abstract:

Wendy's International is promoting the new Paul Hogan movie, "Crocodile Dundee in Los Angeles", on its tray liners in its restaurant chain. In the movie, Paul Hogan visits a Wendy's restaurant calling it "somewhere really special" to eat when entertaining another Aussia friend.

Motion Picture and Video Industries, Motion Picture & TV Production, Motion Picture Production & Services, Performances, Actors, Motion pictures, Movies, Video production companies, Film and video production companies, Wendy's International Inc., WEN, Paramount Pictures Corp., Crocodile Dundee in Los Angeles (Motion picture), Hogan, Paul

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A Time for Finesse: Marketing Beef After a Mad Cow Discovery

Article Abstract:

The beef industry, fast food restaurants and others are launching extensive television advertising campaigns and other public relations efforts to reassure American meat consumers that US beef is safe. An NPD Group survey shows that Americans are more concerned about mad cow disease, but they will continue to eat meat products. The National Cattlemens Association is using various information dissemination approaches to show consumers images of healthy cattle in the US and to provide data on bovine spongiformencephalopathy through press conferences and a Web site.

Marketing procedures, Restaurants & Food Service, Public affairs, Services information, Advertising Activity, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Services, Reports, Marketing, Burger King Corp., Public relations, Marketing research firms, Company marketing practices, Beef industry, Company public relations, NPD Group Inc., National Cattlemens Association

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