What do drinking milk and 'Survivor' have in common?

Article Abstract:

Bozell New York has created yet another 'milk mustache' ad for milk producers' group Dairy Management Inc., this time featuring the final four contestants on the hit TV show 'Survivor.' The milk 'moments' ads are made to capitalize on the instant celebrity status of the show's cast members. The campaign has won huge publicity over the years. Bozell seeks out rising stars who aren't yet overexposed and are thus unlikely to turn down the agency.

Fluid Milk & Cream, Fluid Milk Manufacturing, Fluid milk, Analysis, Economic aspects, Advertising, Dairy industry, Dairy products industry, Advertising campaigns, Milk, Survivor (Television program), Dairy Management Inc., Bozell Inc.

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Hail to pre-election marketing campaigns of 2000

Article Abstract:

As the November elections approach, advertisers are satirizing politicians. In a Sprint PCS cellular telephone ad, the character says (a la President Clinton) 'I'm not denying I used cellular -- somebody passed it to me at a party.'

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Statistical Data Included, Methods, Television advertising, Politicians, Portrayals, Humor and anecdotes, Political advertising

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