The direct marketing industry hopes to get Internet retailers to see things in an old light

Article Abstract:

Until recently, electronic commerce conducted their ad and marketing campaigns as if they were separate from the vagaries of those who learned to choose media carefully and control the cost of campaigns. Thus, online sellers spent lavishly, ignoring less expensive and often more effective direct marketing. Electronic retailers relied on branding alone, until the Internet boom went bust. Wall Street was more interested in profits than brand-recognition. Now, many e-tailers are embracing direct marketing with passion inspired by the potential of bankruptcy.

Direct Marketing, Economic policy, Electronic commerce, E-commerce, Direct Marketing Association

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Sex appeal still overpowers sports skill when it comes to the marketing of female athletes

Article Abstract:

Sex-appeal rather than sports talent continues to be the major factor in endorsement deals for female athletes. Tennis player Anna Kournikova, who capitalizes on her sex appeal in print and TV ads for the products she endorses, continues to make much more money than other professional women tennis players, even though she is ranked only no. 19 in the world. Her yearly earnings from endorsement contracts, however, do not even match those of 70-year-old golfer Arnold Palmer.

Advertising, not elsewhere classified, Advertising Services NEC, Other Services Related to Advertising, Campaign Themes, Social aspects, Usage, Advertising services, Endorsements, Sexuality, Sex in advertising, Women athletes, Endorsement advertising

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These dot-coms may know about e-commerce, but what they don't know about marketing..

Article Abstract:

Roper Starch Worldwide released its 'What's Wrong With Dot-Com Ads?' report. The research firm interviewed periodical readers to determine what ads caught their eye and caused them to remember the advertiser. Most dot-com advertisers received low marks for cluttered ads, lengthy headlines and copy, and images unrelated to their message.

Advertising, Advertising and Related Services, Campaign Effectiveness, Magazine Advertising, Statistical Data Included, Analysis, Reports, Market research services, Marketing research firms

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