Chemistry between Hatcher, Long gets reaction

Article Abstract:

Consumers who have seen Radio Shack's new TV ad featuring actress Teri Hatcher and actor Howie Long think the two are a couple in real life. Long, an ex-football player who is the commentator for NFL on Fox, admits that there are times when people approach him when he is with his real wife and tell him that his ads with his wife are great. He has been married for 18 years to his wife Diane, with whom he has three sons. On the other hand, Teri Hatcher is married to actor Jon Tenney.

Radio, TV, Music, Electronics Stores, RadioShack Corp.

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Philips can't lose with puppies, Beatles

Article Abstract:

Philips Consumer Electronics Co has used lyrics from the Beatles' song 'Getting Better' in its latest national advertising campaign. The latest TV ads of the campaign, which were created by advertising agency, Messner Vetere Berger McNamee Schmetterer/Euro RSCG, feature young hipsters using smartly designed Philips gadgets in fabolous apartments. In a USA Today exclusive consumer poll, 40% of those familiar with the ads liked them a lot, while only 5% of consumers dislike the ads.

Audio and Video Equipment Manufacturing, Consumer Electronics, Philips Consumer Electronics Co.

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E-Trade invites you to laugh or lump it

Article Abstract:

E-Trade's ER commercial, a spoof of the hit TV series, produced some very confusing results in the Ad Track poll by USA Today. The commercial, one of three produced by Goodby Silverstein and Partners for E-Trade, was a hit with 23% of those polled while 17% dislked it. Only 17% thought it to be very effective but 46%, almost half of the individuals polled, believed it to be 'somewhat effective.' Analysts attribute the confusing results to a phenomenon called guilty pleasure.

Securities Brokerage, Stockbrokers, E*TRADE Financial Corp.

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