Fifty years of Coca-Cola TV commercials will enter the halls of the Library of Congress

Article Abstract:

Coca-Cola Co. is giving the archives of 50 years of their TV advertisements to the Library of Congress in the Bicentennial Gifts to the Nation program celebrating the Library's 200th anniversary. During the next 5 years, 20,000 commercials will be donated stressing the history of advertising in our culture and the interest in the heritage of Madison Avenue. The donation is said to be the largest the Library has received, between $10 and $15 million.

Beverages, Beverage Manufacturing, Television, Management, Exhibitions, United States. Library of Congress, Daft, Douglas N., Billington, James H.

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Coca-Cola keeps some brands where they are while PepsiCo battles a former agency in court; a concern about trade secrets leads to lawsuits

Article Abstract:

PepsiCo has taken ad agency Foote Cone and Belding to court over worries that some of its trade secrets will be leaked to Coca-Cola Co. if Foote Cone is allowed to take on the accounts for Coke brands Dasani water and Powerade sports drink. Coca-Cola Co. awarded the accounts to Foote Cone out of loyalty to Foote Cone's parent company Interpublic Group of Companies after Interpublic lost $350-400 million PepsiCo accounts.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Use of services, Bottled and canned soft drinks, Advertising Activity, Patents & copyrights, Account Activity, Cases, Soft drinks, Trade secrets, PepsiCo Inc., PEP, Foote, Cone and Belding

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Madison Ave. grapples with post-Sept. 11 era

Article Abstract:

Advertising, since the Sept. 11 attacks on the World Trade Center has been walking a fine line between emotionialism, jingoism, patriotism, tackiness and befuddlement. George W. Bush can be seen touting travel-related businesses. Rudolph Giuliani and Jean Chretien are also in spots for commercial promotion wrapped in public service appeal. Consumers may not know how to respond to the demands to shop when Frederick's of Hollywood promotes "patriotic thong panties" or 3M's American flag Post-it Notes. Americans did respond to keeping America rolling by taking auto companies up on zero-percent loans. Agencies are trying to respond to the nation's sagging economy with its terrorist threats by presenting ads that often come up as self-congratulatory, self-reverential or just crass commercialism draped in a flag.

New York, Promotion, Evaluation, Product information, Marketing, Influence, Beliefs, opinions and attitudes, New York, New York, Marketing industry, Public relations, Shopping, Americans, Consumers, Patriotism, Public officers, Government officials, World Trade Center and Pentagon Attacks, 2001

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