Forbes and Fortune are trying to bolster circulation among business movers and shakers

Article Abstract:

Fortune and Forbes are launching new ad campaigns to gain readers and advertising. The magazines face new competition from seven periodicals that focus on high technology, as well as their traditional competitor, Business Week. The Forbes campaign has a budget of $3 to $5 million, and is produced by Merkley Newman Harty, while the Fortune campaign has a budget of $2 million for the fourth quarter, and is produced by Mullen Advertising.

Campaigns, Business & Professnl Periodicals, Advertising, Advertising campaigns, Merkley Newman Harty, Professional journals, Fortune (Periodical), Forbes (Periodical), Upside (Periodical), Mullen Advertising Inc.

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The WPP Group and Forbes form a partnership in custom publishing

Article Abstract:

Forbes Inc. and the WPP Group are teaming up to form a joint venture in custom publising. The new joint venture will be named Custom Media Group.

United Kingdom, Joint ventures, Company Planning/Goals, Management, WPP Group PLC, Forbes Inc., Custom Media Group

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Magazines closely weigh ad rates for the fourth quarter and early 2002 in a moribund market

Article Abstract:

Magazine publishers are responding to the heavy economic downturn by raising their ad rates. And ad buyers are taking their time buying ads. Conde Nast is raising rates 4% next year. Forbes, who has been raising rates in years past, will not next year. InStyle will raise rates 10% and the New Yorker is going up 10.5%, with expectations of a decline in ad pages. Meanwhile, the last-minute ad buys for 2001 may not salvage a dismal advertising year.

Sales, profits & dividends, Advertising and Related Services, Magazine Advertising, Media Business, Economic aspects, Finance, Contracts, Marketing industry, Economic lag

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