Kellogg ads wax nostalgic

Article Abstract:

Kellogg Co's latest advertising for its Pop-Tarts reminds consumers of the 1960s, with its presentation in bright colors and kaleidoscopes. The commercial, created by Leo Burnett, is targeted to the adult market and airs on primetime TV. The ad agency chose the 1960s theme to project the best attributes of the product, which was concocted during the '60s. The Pop-Tarts commercial is among the range of advertisements that have carried the '60s theme in 1999.

Breakfast Cereal Manufacturing, Cereal Preparations, Kellogg Co.

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Lawyers drum up laughs for Honda

Article Abstract:

Honda Motor Co's ad campaign for its remodelled Odyssey minivan turned out effective, according to Ad Track poll. Twenty percent of the respondents approved of the four humorous ads that features lawyers debating on the prospective features of the Odyssey. The campaign, which was directed by Academy Award winners Joel and Ethan Coen, was most applauded by frequent Internet users and those at the 30-yr-old to 39-yr-old range.

Light Truck and Utility Vehicle Manufacturing, Minivans, Honda Motor Company Ltd.

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